If this was intended to launch a new direction for the channel, it seems to have been aborted before it took off. There’s nothing else like this on his channel, which is mostly the same kind of random antics he’s been making for years. These videos did far less business than earlier ones featuring Deyes’s family, his girlfriend, and other YouTuber with whom he made his name. This was followed up by a 53-minute video with the same conspiracy theorist with the more click-grabbing title, ‘Is The Earth Flat? (Ft A Flat-Earther).’ Combined, the two videos have a view count of around 435,000. In a video from December 2018, Deyes did a 57-minute video wherein he talked to a flat earther. So why has Deyes decided the best way to evolve as a YouTuber and creator is to promote flat earthers? The real ones will stick around.’ An admirable message, for sure, and one that is understandable for a 25 year old making their living on a site where it’s more crucial than ever to evolve. Your own happiness comes first and anyone who doesn’t support that can suck a fat fuckin rodney. 2019 is going to be a big year for creators on the site!’ That particular message was quote tweeting another YouTuber, Jay Swigler, who said, ‘What’s gonna happen in 2019 is I’m making shit that I want to make, ME, not what YouTube or what you guys want us to make. When talking about his future as a YouTuber on Twitter, he said, ‘It’s becoming embarrassing to be a ‘YouTuber’. It’s clearly a problem Deyes has thought about, and in February of this year, he ditched the username PointlessBlog. YouTube is a fickle industry, as many areas of instant celebrity are, and maintaining one’s popularity on the site over many years can be a struggle, especially as your target demographic ages out of being obsessed with you. Over the past week, he’s been dropping on average 500 or so followers a day. At his peak, in April of 2017, Deyes had 5.55 million subscribers, according to SocialBlade. His channels are also losing subscribers. Deyes is best known for his relationship with fellow British YouTuber Zoella, but has also published books, appeared on charity singles and television shows, and, along with his partner, runs A to Z Creatives, a ‘social media savvy, creative outlet who love nothing more than producing great quality content to assist in taking creators, brands and local businesses from A to Z.’ In the grand scheme of YouTubers who have managed to leverage their channel into a variety of major business opportunities, Deyes certainly stands as one of the most prominent examples of vlogger success. The 25 year old founder of PointlessBlog has over 5.1 million subscribers to his main channel and 3.9 million for his secondary channel.
Alfie Deyes is one of YouTube’s most prominent British celebrities.